Greg Allard

Google finds new pages by following links when it crawls a currently indexed page. To get new pages showing in Google search results faster, websites can provide a sitemap.xml file that provides a link to every page on the site that should be in google’s index. In addition to that, websites can ping Google whenever the sitemap file is updated so that Google will know to check back and update its index.

We use the framework Django for ivylees.com and it provides an easy way to create sitemap files. Since the framework knows about all of our pages already, we only need to add a little bit of code to tell it how to generate the sitemap.xml file for us automatically. Django also makes it simple to ping google when there are updates.

With django we were able to make it as simple as possible for google to index new news releases as soon as possible.